亚信科技

Recently, CCTV-2 aired the inaugural China Media Group Guochao (or China Chic) Gala, with the aim of comprehensively showcasing the new strength of made-in-China products and helping to enhance the competitiveness of local brands. By doing so, this would fuel high-quality economic growth in China. The reports titled “2023 Guochao Trends” were compiled by AsiaInfo iDigital for the gala, which offer an in-depth analysis of the prevailing trend of Chinese products in various dimensions such as technology, business, lifestyle, and international expansion.

Guochao Gala and iDigital release research reports on Guochao movement and China’s native brand rankings

At China's recent Central Economic Work Conference, authorities emphasized the need to actively foster new consumption growth points, including “trendy Chinese products,” which are considered an important lever to boost economic growth. The “Guochao Trends” reports include the “Report on Guochao Innovation Trends 2023”, “Report on Guochao Trends for a Better Life 2023” and “Report on Guochao International Expansion Trends 2023”. These reports are closely aligned with the national economic development guidelines, explore emerging trends in the development of Chinese trendy products, empower local trendy brands, and drive China chic through the symbiotic influence of national culture, technology, and business innovation.

Picture: release of “Guochao Trends” reports

Furthermore, based on iDigital's Brand Evaluation System and relevant conference standards, Guochao Brand Rankings were unveiled during the Guochao Gala. Numerous domestic brands, including Gree, Xiaomi, Yili, Pinduoduo and TCL, made it to the list. iDigital's Brand Evaluation System takes into account brand popularity, public perception and expert review, combined with wide-ranging research that covers both domestic and foreign markets (including China, the United States, the United Kingdom, France, Germany, Italy, Malaysia, Thailand, Indonesia, among others). The evaluation model, featuring “three-stage research, four key elements, and all-encompassing indicators”, ensures the professionalism, authority and credibility of the Guochao Brand Rankings.

iDigital, fueled by data, empowers clients to complete efficient transformation

Leveraging the power of big data, cutting-edge technologies, and innovative products, iDigital caters to political and business clients from diverse industries. Its comprehensive range of services includes research consultancy, data governance, product R&D, and streamlined operations. Notable clients include industry-leading companies at home and abroad, such as Bank of China, China Mobile, COFCO, Tencent, Huawei, Yili, BYD, Haier, JD.com, Procter & Gamble, and Amazon.

Picture: A glimpse of iDigital's client portfolio

Seizing the opportunity presented by the Guochao Gala, AsiaInfo and iDigital will remain devoted to delving deeper into the realms of China chic and business landscapes. By providing invaluable intellectual and technological support for local Chinese enterprises, iDigital is committed to propelling China’s native brands onto a global stage of unparalleled magnitude.

iDigital: pioneering intelligent decision-making and empowering data-driven operations