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AISWare TV OAO

TV OAO system platform concentrates on family TV users and realizes precise marketing on the TV big screens based on family user portraits; online and offline service systems are linked to solve the problem of directing the traffic of TV products to offline system, and empower offline service halls, grids, and installation and maintenance; diversified ordering methods are achieved for users of all ages, which realizes the management of user intention information, and form the realization of customer resources; user experience is improved and complaint rate is reduced through end-to-end delivery.

Product superiority

Product value

01

Unified operation, and reuse in different provinces

  • The center provides unified operation planning and supports distribution to different provinces, and the provinces can directly reuse or formulate their own plans.
  • The modular operation is designed to be configured in many different ways, in order to change or improve the operation display style according to the marketing strategy and product requirements.
  • The center unifies product update rules, determines discount and promotional products, and completes group targets.
02

Operation enhancement and tool creation

  • Operation form: Page specification of EPG basic layout strategy.
  • Commodity strategy: Project design and operation strategy of commodity.
  • Activity operation: Activity plan, activity template.
03

Connection of online and offline resources

  • Currently, the online and offline resources of operators are relatively independent, but TV OAO can enable the online and offline traffic guiding and marketing resource sharing. The TV terminal can sell virtual goods and physical goods, which can be tracked by offline marketers.
  • Online virtual packages are promoted in multiple channels through offline resources, and orders are directly completed offline.
04

Featured First coverage

  • The homepage displays hot-selling products, various topics and functional topics in a unified manner to provide a unified service portal for offline marketing.
  • Through different types of activities, the hot-selling products or holiday products on the market are combined into special projects, so that users can purchase products more conveniently.
05

Personalization

  • Integrating the data of various platforms: Content preference, natural attributes, behavior characteristics, commodity behaviors.
  • Recommending products through user portraits and user behavior data, and using data from various platforms to make accurate recommendations based on user preferences.
06

Diversified ordering methods

  • Tele-ordering is simple and convenient, which increases the ordering volume of elderly users.
  • Scanning code to order is an order mode suitable for young people.
07

Integrating offline grid staff

  • According to the characteristics and operating habits of TV users, one-key reservation and order with remote control is supported. According to the location information of the set-top box, the information can be pushed to the regional service hall and grid service staff to provide door-to-door handling services to optimize the ordering experience of target users.
  • Nearby service halls, grid managers, order status and other information are displayed in real time on the large TV screen

Application scenario

Product framework
  • EPG achieves rapid implementation
  • Full process management platform
  • Realizing digital operation
Operation plan
  • Operation strategy
  • Activity plan
  • Product video
  • Product promotion
Platform construction
  • System construction
  • Capability alignment
  • Joint operation

Customer success case

TV TV OAO helps a provincial company of China Mobile build a large-screen e-commerce platform

Online and offline service systems are linked to solve the problem of directing the traffic of TV products to offline system, and empower offline service halls, grids, and installation and maintenance; diversified ordering methods are achieved for users of all ages, which realizes the management of user intention information, and form the realization of customer resources; user experience is improved through end-to-end delivery.

TV TV OAO provides a TV shopping solution for a provincial company of China Unicom

Upon completion of the center capability building, TV OAO completes the alignment of the order center of public middle-ground, the commodity center of public middle-ground, BOSS, and the point system to achieve complete main functions and have the ability to be online. TV OAO is connected with related systems for marketing and services in the province, and the specific system is subject to the system construction in the province. The center and the province jointly conduct trial operation to achieve common benefits.

File download

White Paper of AISWare TV OAO
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Leaflet of AISWare TV OAO
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