Integrating enterprise data and combining typical application scenarios to provide user-oriented precision marketing services for various industries, meet customers’ applications in decision-making support, potential customer mining and other directions, and drive the digital transformation of marketing of corporate customers.
Constructing holographic portraits of users and accurately finding target groups
Providing diversified marketing activity material library, and directly reaching mobile phone interface of users by a variety of ways
Summarizing and reviewing marketing activities to understand marketing data from a macro perspective, and make comparison with traditional marketing
Labeling data, figuring out target users, and improving return on investment of marketing
Creating marketing activities in one minute and reaching target users directly through SMS, H5, etc.
Financial Marketing System supports dozens of precision marketing scenarios according to customer needs
A rural commercial bank’s head office in a municipality directly under the Central Government conducted marketing for customers returning home during the peak season of the Spring Festival through Financial Marketing System, realizing a double-digit net increase of deposits in single day for three consecutive days before the Spring Festival compared with that of last year, achieving billions of net increase in single day, and attracting tens of billions of reserves in the first quarter.
A city commercial bank in Hunan Province cooperated with AsiaInfo to evaluate the sites of new outlets. With the capability of Financial Marketing System, sample characteristic learning was conducted to the two existing outlets with the best operating conditions, and based on the characteristics of the samples, data analysis and evaluation were carried out on the pre-selected sites and alternative sites for new outlets, and the sites were finally determined.
In October 2019, the Bank adopted AsiaInfo’s Financial Marketing System to carry out precision marketing of mobile banking APP activation. It successfully activated 17,351 users with a marketing conversion rate of 6.94%, far exceeding traditional channels, and achieving a remarkable marketing effect.
Tel: (010)82166688
Fax: (010)82166699
Business Cooperation: marketing@asiainfo.com
Complaints Mailbox: AI_AC@asiainfo.com
Tel: (010)82166688
Fax: (010)82166699
Business Cooperation: marketing@asiainfo.com
Complaints Mailbox: AI_AC@asiainfo.com
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